What's a good AI prompt for writing a press release

The Prompt

Write a press release announcing [the news — new product, funding, partnership, milestone].

Key facts: [what happened, when, and why it matters]
Quote from: [name/title] saying something like: [the general point they'd make, in their own words if possible]
Company boilerplate: [1-2 sentences about the company]

Use standard press release structure: newsworthy headline, dateline, the core fact in the first paragraph, supporting details, a quote, then boilerplate. Informational tone, not promotional.

Why This Prompt Works

Journalists and editors skim press releases quickly and expect the actual news up front in a specific, recognizable format — burying the newsworthy fact under marketing language is one of the most common reasons a release gets ignored. Structuring the prompt around standard press release conventions (inverted pyramid, quote, boilerplate) produces something that reads like a release editors are used to evaluating, not a promotional blog post.

How to Customize It

If the quote source has a genuine, specific point to make (not just enthusiasm), feed the AI that actual point rather than asking it to generate an enthusiastic-sounding quote from scratch — a specific, substantive quote reads far more credibly than generic excitement.

Common Mistakes to Avoid

Avoid superlative, unverified marketing language (“revolutionary,” “game-changing”) that press releases are often criticized for — sticking to specific, verifiable facts is both more credible and more likely to be picked up as-is by a busy editor.

Bottom Line

A press release prompt works best when it enforces the specific structure and informational tone editors expect, with the actual newsworthy fact stated immediately rather than built up to.

Build a Better Prompt

Turn a simple form into a clear, ready-to-copy prompt with our free Prompt Builder — no blank page required.