Can you make money selling AI prompt packs or prompt engineering templates

Why This Market Existed in the First Place

In AI models’ earlier generations, getting genuinely good output often required careful, specific prompting technique — creating real value in curated, tested prompt packs for people who didn’t want to develop that skill themselves. This created a genuine, if narrow, market for prompt-selling products.

How Model Improvements Have Shrunk the Opportunity

As underlying AI models have improved, they’ve gotten meaningfully better at producing strong output from simple, plain-language requests without requiring the specialized prompting technique that used to matter more — directly reducing how much value a generic prompt pack provides over just describing what you want in your own words.

Where a Narrower Opportunity Still Exists

The more durable version of this business tends to be narrow, workflow-specific prompt systems — built for a specific professional task (a particular type of legal document review, a specific content-creation pipeline) where the value comes from genuine domain expertise embedded in the prompt design, not from generic “better prompting” tips.

What a Narrower, More Durable Version Looks Like

The more durable version of this business tends to package a complete workflow — a prompt sequence plus the surrounding process knowledge for a specific professional task — rather than a standalone list of prompts, since the packaging and applied expertise is what remains hard to replicate even as the underlying prompting technique itself becomes less specialized.

Bottom Line

Selling generic prompt packs has become a harder, lower-margin business as AI models have gotten better at handling plain-language requests directly — the remaining viable opportunity is narrower and tends to require real domain expertise, not just prompting technique.

Go deeper

• Is It Worth Learning Prompt Engineering, or Will AI Tools Just Get Better at Understanding Plain Requests?
• How do ai startups protect against a competitor reverse engineering their prompts?
• What does a prompt engineer actually do day to day?